Wednesday, January 9, 2019
Pura Still Marketing Slogan Ideas
Pura Still is a new alcoholic beverage that came out onto the market for 2019. It is a spiked still water, meaning it is like regular water (actually coconut water) with 4.5% alcohol in a 12 ounce bottle. It comes in two flavors at the moment, mango and blackberry.
Last year saw the rise of spiked seltzer drinks from brand names: White Claw, Truly, Smirnoff and Spiked Seltzer. They have a full array of flavors from lime to raspberry. They have taken off in popularity over the summer months, their target season.
The difference between the spiked seltzer and the spiked still water is carbonation. Seltzer water has a carbonation much like a soda, while the still water does not. Think a vodka soda compared to a vodka water. Sometimes you might be in the mood for one or the other, or you hate the taste of vodka and drink neither, that is why they are flavored.
I haven't seen any billboards or commercials advertising the Pura Still product, so I have a number of ideas I would like to pitch to the Pura Still marketing department.
Pura Still:
Want to drink water that gets you drunk? Then drink Pura Still.
Have you ever been drinking water and thought, "I wish I was getting drunk." Now you can with Pura Still, the water that gets you drunk.
Spiked. OH YEAH! Still. OMMM. Water. WHAT? That's right, get hip to Pura Still. The water with a huge spike.
Jesus turned water into wine, so Pura Still turned water into spiked water.
What would Jesus do? Turn water into alcohol. Drink Pura Still spiked water today.
Wanna get wet? Drink Pura Still spiked still water to get wetter than ever.
Drink the water that gets you wet. Pura Still spiked still water. Never be dry again.
Vodka? Too much ethanol. Akvavit? Taste like licorice. Stick to what you know, water. Pura Still spiked water.
Spike my punch? Don't think so. Spike my water. Pura Still spiked still water.
The spiked cold water that chills your bones.
The "water that gets you drunk" comes up a lot. Although I'm not in love with the word "drunk", but buzzed, intoxicated, stoned (doesn't even mean drunk anymore, means getting high) don't roll off the tongue. While "wet" would be effective, is more sexual than insinuating getting drunk.
Let me know which one is your favorite and include your own Pura Still spiked water ad slogan in the comments.
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