The Death Of The Store

People want to learn, they don't want to be told, they do want to be entertained, but to sell to someone is to teach them how to use it. That is why Sears went out of business. A company use to hire salespeople who knew how to use the tools, those salespeople taught the customer how to use the tools, and then the customer felt comfortable buying the tools. People made a living at doing this. When that went away, when Sears just hired people willing to work for nine dollars an hour, take the tools or leave them, I get paid regardless attitude. They lost their customers. They sent them to learn how to use those tools on the internet through How-To blogs and YouTube videos, and while there, on the internet, they were a click away from buying them online, with no need to go to the store. And this how stores still hire people today, and that same attitude persists, thus they want to lower wages because they think, "No one works hard anymore." So one day when you look around and ask yourself, "What happened to all the stores?" You will know, the store is dead, because all the teachers found a better job on the internet.