One exercise he describes on the podcast and in the book is Ray Bradbury's List of Nouns. Bradbury would write a list of 20 nouns and then write short essays, 100 to 200 words, about each word he called 'pensays'. This would warm him up and get him writing stories that he would later become famous for in his career.
My adaptation of this exercise is to write the 20 nouns, then pick one and write a short paragraph story that involves that noun in some way. For example, in my list I wrote the word FLOOR. Within seconds a story popped into my head that I wrote down.
Gina was standing in the center of atrium watching the other students gather into their groups, carry their lunches into the cafeteria or linger before the bell rang. Under her foot a crack appeared in the floor out of no where with no warning of a rumbling or shaking. The crack split into more cracks and those cracks split into more cracks until there were enough cracks that the whole floor started to fall away and all that was left was a deep black hole. The other students began to scream, the ones at the edges ran for cover, but it happened so fast those in the middle didn't have time to run, so as the floor fell away so did they. Girls reached out for the strong arms of boys, but they couldn't hang on and slipped away, the boys too falling in after them as the more and more of the floor broke away or struggling to pull them up led to them being pulled in themselves. Gina stood on the edge watching the horror take place. Feeling helpless, feeling scared a voice broke through the panicked room. Kurt from homeroom reached out his hand begging for Gina to grab on while wrapping his other arm around a pillar holding the ceiling from the floor. The breaking glass from the library windows shattered as the dissolving floor continued to consume the school. Gina turned and threw out her arm making contact palm to palm with Kurt just as the floor caved in the total weight of her body shot straight down and her hand slipped out from Kurt's grip. Gina watched as everything faded away, the bright vibrant colors of reflected from the sun's yellow rays stretched farther and farther away until the high-pitched voices of terror were silent and all around her the landscape was darker than that of the deepest sleep.
Of course you can adapt this exercise to fit whatever creative endeavor you enjoy, whether it be writing, photography, painting, drawing, music, film, programming, sculpting, etc. A list of nouns can help you find inspiration in the most common or weirdest of places. Whatever it is you do create please feel free to share with me your stories, photos and art of all kinds.
Thank you and happy creating!